• Product Manager I (Gene Expression)

    Location US-CA-Hercules
    Requisition ID
    # of Openings
  • Overview

    Bio-Rad is looking for a Product Manager I (Gene Expression) to support its global organization. This position will support the Gene Expression Marketing Team within the Life Science Group. The Product Mangaer I (Gene Expression) will also support sales and marketing efforts for existing products and the commercialization of new products and market development within the Gene Expression group at Bio-Rad Laboratories.


    • Support commercialization strategy and launch of new products pertaining to product line responsibilities.
    • Development of sales and marketing collateral and tools to support new and existing products.
    • Support web marketing efforts by working with the web campaign manager and product managers to develop and maintain social media presence and assist with the development of campaign strategies.
    • Contribute to creating strategic global marketing plans including forecasts, budgets, market research, situation analysis, product portfolio management, product positioning and elements of marketing mix (product, price, promotion and distribution) to create competitive advantage.
    • Execute marketing strategy to achieve business goals; recommend direction and product positioning for assigned product/lines.
    • Support worldwide business growth strategies (short and long-term) with clearly defined goals, objectives, critical success factors, timelines, budgets and action items.
    • Maintain knowledge of markets, customer needs, and competitive landscape.
    • Measure business performance against expectations, report on results, and adjust strategies and tactics to accomplish business goals.
    • Ensure international sales and marketing teams' needs for sales support material and training are met.
    • Coordinate efforts with engineering, R&D, manufacturing and sales to support and enhance products.
    • Travel worldwide to obtain direct knowledge of internal and external opportunities.


    • Degree in Life Sciences required; BS/MS/PhD.
    • 1-3 years of marketing in the life sciences.
    • Knowledge and a good understanding of genomics technologies including PCR and real-time PCR is a plus.
    • Must have a professional manner, and a demonstrated ability to work collaboratively within cross-functional teams.
    • Excellent oral and written communication skills.
    • Ability to ask open questions and have strong listening skills.
    • Ability to work effectively on teams by working toward consensus but also highlighting important issues and findings.
    • Requires demonstrated planning/organizational skills.
    • Executes sound judgment, analyzes issues, thinks strategically, creatively, and uses innovative ideas.
    • Demonstrates exceptional problem solving, decision-making, conflict management, change management and negotiating skills.
    • Exceptional public speaking skills needed to represent corporation at external meetings, conferences and organizations.
    • Able to present high level information for multiple audiences, including scientist, executives, and laymen.
    • The candidate will travel up to 25%, both domestically and internationally.
    • Proficiency in the following required: Microsoft Word, Excel, and PowerPoint.


    About Bio-Rad:


    Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 7,800 employees and a global network of operations serving our customers, we help people live longer, healthier lives.


    Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.


    EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age


    Agency Non-Solicitation:


    Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.


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