• Marketing Data Analyst (Data Analyst II)

    Location US-CA-Hercules
    Requisition ID
    2018-6058.1
    # of Openings
    1
    Category
    Marketing
  • Overview

    This new role will support all marketing analytics needs, from list creation to back-end analysis, for consolidated  digitial marketing campaigns selling equipment and consumables to laboratories and hospitals worldwide.  Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving incremental engagement and conversion.

    Responsibilities

    Use Python, R or SAS to manipulate data from CRM (Salesforce), Digital/Web Marketing (Webtrends) and Marketing Automation (Marketo) applications.    Work closely with marketing teams to define key metrics, identify trends and opportunities across channels, campaigns and customer segments, and provide solutions for their analytic and KPI requests.

    Projects will include:

    • Design and create PowerBI reports from data you extract from Salesforce, Webtrends and Marketo.
    • Use SQL, R, Python or SAS to perform data analysis and processing.
    • Produce custom customer mailing lists through the manipulation of account and transaction history.
    • Create reports detailing customer digital journeys and marketing content use on our website.

    Qualifications

    • Experience extracting, combining and reporting data from CRM, Digital Marketing and Marketing Automation applications.
    • Proven ability to create custom reports to quantify digital marketing activities and attribution.
    • Experience in creating clear and insightful visualizations using PowerBI (preferred), Tableau or a related package.
    • Work experience (2+ years) in marketing or analytics.
    • 4-year degree preferred.
    • Qualified candidates must be able to program in a linux environment using SAS, SQL, R, or python and have data analysis experience in a business environment.
    • Excellent listening, interpersonal and verbal/written communication skills.

     

     

    About Bio-Rad:

     

    Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 7,800 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

     

    Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

     

    EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

     

    Agency Non-Solicitation:

     

    Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

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