• Downstream Product Manager (Product Manager II)

    Location US-CA-Benicia
    Requisition ID
    # of Openings
  • Overview

    The Downstream Product Manager will contribute to driving sales of new and existing clinical immunology products by developing content and campaigns intended to capture qualified leads for the sales funnel.  The person in this role will also help to develop a digital training program for the selling regions. 


    He/she will work closely with the product managers who have product responsibilities and serve as the liaison with Marketing Communications.  He/she will also engage with regional Marketing Operations teams for implementation of campaigns.


    • Developing web/digital content and collateral material to support the launch of new products as well as the marketing of existing products.
    • Designing & implementing marketing campaigns with measurable tactics to drive qualified leads into the sales funnel.
    • Engaging with regional marketing and marketing operations teams to gain alignment on execution of marketing campaigns.
    • Developing sustainable online training tool for regional sales/marketing teams.
    • Leading overall promotional messaging and activities associated with tradeshows.


    • Bachelor's degree in biology or chemistry preferred. MBA is a plus.
    • 5+ years in Marketing including content marketing & marketing campaigns.
    • Preferred background in Clinical Diagnostics.
    • Working knowledge of CRM (Salesforce.com or other similar programs).
    • Working knowledge of digital campaign automation (e.g. Marketo).
    • Excellent written and verbal communication skills.
    • Strong aptitude for product positioning & messaging.
    • Self-motivated, highly organized and able to prioritize and manage multiple projects simultaneously.
    • Work effectively with cross-functional teams.
    • Ability to learn technical information related to chemistry and instrumentation
    • Experience with online training tools and knowledge of clinical immunology a plus.
    • Requires travel of approximately 15%, both domestically and internationally.


    About Bio-Rad:


    Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 7,800 employees and a global network of operations serving our customers, we help people live longer, healthier lives.


    Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.


    EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age


    Agency Non-Solicitation:


    Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.


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