• Product Mgr II(IND_Z6608)

    Location IN-Gurgaon
    Requisition ID
    2018-8160
    # of Openings
    1
    Category
    Product Marketing
  • Overview

    • Managing  the  activities to enable grow in new and existing market segments with relevant products. Achieve marketing objectives by developing, communicating and implementing marketing plan effectively.
      • Improve Bio-Rad brand image and market penetration for respective product group responsibility.
      • Responsible for Channel Marketing

    Responsibilities

    15

    Planning

    ·    Instilling a marketing led culture throughout the business.

    ·    Work team to drive strategic product  plan, accordingly develop and deliver local tactical marketing plan for the business along with the marketing manager of the country.

    ·    Ensure the effectiveness of alignment, communication and implementation of the India strategic marketing drive in selling areas

    ·    Researching and reporting on local market opportunities.

     

    23

    Implementation and Driving

    ·    Manage and drive the growth of all the business units and overall profitability of the division.

    ·    Identify market opportunities and address different customer segment with right product mix.

    ·    Developing and effectively (ROI driven) implementing the tactical marketing plan for the division.

    15

    Market Share

    ·    Enhance market share for focused existing products in the identified market and customer segments   

    ·    Working along with the business manager,  Identify and develop new markets for existing product lines

    ·    Actively monitoring, reporting and implementing effective activities to check competition.

    15

    Market and Product management

    ·    Effectively manage the market with right pricing and product strategy.

    ·    Develop proper and up to date competitive strategy through competitor intelligent

    ·    Understanding and targeting current and potential customers and market base.

    10

    Customer Relationship

    ·    Managing the customer journey (customer relationship -KOL management)

    ·    Enhance Bio-Rad brand as a life science company at market place.

          ·   Develop innovative channel to ensure positive customer engagement

    10

    Sales Tools and Training

    ·    Develop effective sales tools and evaluate, monitor the result.

    ·    Work with sales manager and marketing manager to develop effective training plan and evaluating the level of sales, sales support competencies

    5

    Communication

           ·   Provide timely and effective communication with marketing manager, get the guidance from marketing manager according to regional strategy and direction to ensure the effective implementation in areas

          ·   Provide regular communication with sales manager and marketing manager for marketing activities , campaigns follow-up to help increasing selling effectiveness

           ·   Organize regular communication with sales support team for relevant product technical issues.

    5

    Administration

    Provide monthly reports

        Ensure compliance adherence to company policy and guideline.

    Qualifications

    Minimum Science Post Graduate preferably PHD with additonal MBA degree will be an added advantage

    Options

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